On July 6, 2021, Visions France organized for China Moutai France (Cammy France) the tasting of the new Moutai 2021 with the creation of a cocktail by the head barman of the Hotel le Meurice, the prestigious hotel in Paris. This is the first event for 18 months organized by Visions France.
China Moutai is the world’s leading stock market valuation in the spirits sector and has become one of the world’s top 500 companies. Today, there are 2 Guizhou Moutai stores in France. You should know that the store in the 13th arrondissement of Paris is the first China Moutai store to have opened in Europe in May 2012. China Maotai France is the largest and most comprehensive distributor of Moutai in Europe.
The star of the tasting was the 2021 Moutai Feitian. The bartender demonstrated the tasting techniques and explained the best way to taste Guizhou Moutai: watching the color, smelling the aroma, and enjoying the taste. The Moutai liquor was very layered, with a dry glass and a lingering aftertaste.
The tasting was a perfect combination between East and West, and the association of Maotai and Western cuisine reached a climax during the cocktail thanks to the canapés that accompanied the tasting: chapter carbonara mousse, frozen foie gras with fruits, beef caviar, etc., with 43 degrees of Maotai, which delighted the guests.
Also, China Moutai France (Cimmy France) showed us other ways for Moutai tasting! One of the bartenders at the Meurice hotel has prepared a Moutai Feitian-based cocktail for the guests: Soho lychee liqueur, fresh grapefruit juice and raspberry coulis
The combination of the Moutai and these fresh juices was a feast for the tongue and the cocktail tasted refreshing and delicious on the palate.
This cocktail will be offered at the Meurice bar from July 6 to 20, 2021.
With the rise of young consumers in the market, Moutai, China’s leading liquor brand, has also taken the lead in the youth market. The brand strategy of Best and New liqueur is as aromatic and rich as Moutai, which has been around for a long time.
